Baat Cheet Films is founded by Aasttha Khajuria and Prasann Patel, both of Indian descent – both from very different backgrounds - but with a shared vision, and a love for telling stories and the impact it can have on the world.
The company started small with simple video productions profiling people with a passion for what they do. People loved these documentary productions and the business has grown, expanding across the world with projects in the US and in India.
Aasttha (pronounced As-tah) was born in India. Her family settled in Winnipeg when she was twelve, and after many moves around N. America, she obtained a Business and Marketing degree at the U of A.
Aasttha met Prasann in Edmonton and the two struck up a creative and romantic partnership that led to the development of Baat Cheet films.
Aasttha brings her business expertise to the partnership while Prasann is cameraman, director and technical lead.
Both collaborate creatively on the presentation and message of their films.
“We want to push the boundaries of what’s possible in Edmonton, creating the kind of work that can be shown anywhere in the world and appeal to people everywhere.”
Prasann (pronounced Pres-son) is a native Edmontonian who developed a love for film at an early age.
Although he has an accounting degree from MacEwan University, Prasann has always loved telling stories, and its power to transform the world.
While working for a company specializing in wedding videos, he honed his video production skills. When he met Aasttha, their combined abilities made for the perfect combination of business skills, creativity and a passion for story through film.
“In addition to telling the stories of creative people, I love presenting the finished product to clients – to see their excitement as we tell their narrative.”